Wednesday, October 23, 2013

Color Symbolism

Red:In Russia red means beautiful , in China, red is the color of good luck. In the U.S. we use red for things to represent love or valentines day, its a passion color.

Purple:In Thailand, purple is worn by a widow mourning her husband's death. A “purple  heart” is a U.S. military decoration for soldiers wounded or killed in battle.

Blue: In Iran, blue is the color of mourning. In the U.S the first prize gets a blue
ribbon.
Green:In ancient Greece, green symbolized victory. In the U.S. green represents the holiday St.Patrick's Day.

Yellow:In Egypt and Burma, yellow signifies mourning. In the U.S. we often use yellow as a warning color that's why construction sites have yellow signs.

Orange: In the U.S. we used orange to celebrate Halloween. In China and Japan, orange is used to symbolize happiness and love.

Brown: In the U.S. we use brown to celebrate autumn. In China brown is used to represent earth

Black:The ancient Egyptians believed that black cats had divine powers. In the U.S. black is used for mourning.

White: White means mourning in China and Japan. In the U.S. white is usually perceived to be wearing white.
 
Gray:  In the U.S. gray represents intelligence. In the China gray represents helpfulness.

Graphic Formats

tiff- A format for image files(large) 

gif- A lossless format for image files(large)


jpg/jpeg- A type of graphical file format for pictures with complex colors(small)



png-The definition of PNG is "Image file format"(huge)

Monday, October 21, 2013

Color Definitions

Hue: A shade or color
Chroma:  Intensity or purity of color.
Tint: The mixture of a color with white
Tone: The brightness or deepness of a color
Shade: A color lighter or darker then others
Complementary Colors:Colors opposite of each other on the color wheel
Analogous Colors: A dominant color with each on each side complimenting the dominant color
Contrasting Colors:C
omplementary colors  
Texture: The appearance of a surface
Graphic Design Principles:
How a designer can best arrange the various elements of a page layout
Balance: In which elements are equal
Symmetry:
Being made up exactly similar